Alyce D'Amato, CVT, CVPM

Alyce D'AmatoChief Executive Officer, Partner

Alyce has more than 25 years of experience in business leadership; twenty years of her experience are specific to the veterinary profession. After several years in retail management, Alyce began her career in veterinary medicine as a receptionist in a busy emergency hospital. Soon after, she became an emergency technician and eventually, a hospital manager.

Alyce helped establish Horizon’s flagship hospital, the Fox Valley Animal Referral Center in Appleton, WI., in 1996 and since then has been instrumental in establishing new referral hospitals in Wisconsin, Oregon, California, Iowa, North Carolina and Florida.

As a founding partner of Horizon Veterinary Services, Alyce has been deeply involved in the development of Horizon network hospitals. She recruits specialists and emergency clinicians, establishes a market presence, assists with the fine-tuning of floor plans and hospital design and nurtures new referring relationships with local primary care veterinarians.

Alyce’s detailed knowledge of all positions within a practice gives her valuable insight for advising hospital managers on human resource issues, client services, marketing, public relations, policy, protocols, fiscal responsibility and overall business organization.

Professional Interests

Conflict resolution, effective communication skills, laws and ethics of veterinary medicine, marketing and public relations


University Wisconsin–Milwaukee


Certified Veterinary Technician; Certified Veterinary Practice Manager

Professional Affiliations

Veterinary Emergency and Critical Care Society

  • IVECCS Management Program Coordinator
  • VECC Foundation President

Wisconsin Veterinary Practice Managers Association

  • Marketing Committee member
  • Former board member
  • Past recipient of the Practice Manager of the Year

Veterinary Hospital Managers Association

Click here to view a list of lecture topics offered by Alyce D'Amato.

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